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About Us

Cut the BS. Simple.

We're not a salesperson. We're not driven by sales. We have no 'daily target'. We see through BS.

There's a difference between 'recommending products that we sell' and 'selling products that we recommend'. We all hate a hard sale with 'car salesperson' tactics and whatever BS sales techniques people use to rope you in, selling products by reading the brochure.

We strive on only selling products we recommend and would use ourselves. We want you to be informed and comfortable when making a purchase, so you're not left second guessing if what you bought was a good idea.


Please note that we are not a retail store. General browsing is not available. Our workshop is for:

  • Boat Drop Off & Pick Up
  • Online Click & Collect Orders

Ocean Concepts offers a diverse range of products and services, from general maintenance to full boat fitouts & customisation. We provide a convenient ‘one-stop-shop’ for all your boating needs. Gone are the days where you have to bring your boat to multiple workshops, taking days off work and rushing to get your boat to the workshop before closing time. Whether you need a service for your motor, trailer bearings done, outriggers fitted, electronics installed or custom fabrication work, we do it all, and you no longer have to think about the chaos of towing your boat in peak hour traffic, we do after hour drop-offs.

We don’t believe in a ‘one-size-fits-all’ approach to boating and fishing, so we strive to customize your boat to suit your fishing style. From the way you move around on the boat, to the type of fishing you do, you want to be comfortable and efficient on the water. We focus on ergonomics so you’re not fumbling around when the reels are hot.

We’re easy going, we’re flexible, we’re happy to talk ideas and share thoughts to get you what you want. The mentality of ‘If it ain’t broke, don’t fix it’ doesn’t float with us. We constantly focus on improvements and innovation by putting our concepts and ideas to test. Good can always be better.

The name ‘Ocean Concepts’ is coined from our passion for offshore fishing and exploring boating ideas to improve and innovate your experience on the water. Ocean Concepts is skippered by Ricky Luong, with a vast technical background and experience in the fields of technology, automotive, marine and aviation. We take the best practices, ideas, methods and techniques from the different industries, combine them together to deliver innovative products and quality workmanship.

Please note that while we endeavour to do our best to provide you a seamless shopping experience, our online store is a branch of our daily of workshop operations.